Public Relations Campaign Planning and Management

Finally, both Advertising and Public Relations modules are over. It's a tiring yet fruitful 18 days.

We learnt a lot, and played a lot. It's always fun with my clique of nine, and you can call us selfish, but we're really happy with nine. Not less, nor more.

Prof. Griffin was fine, not as notorious as we've heard. Actually, I think her rules are reasonable - things like being punctual, doing your assignments, participating in class. She's pretty entertaining too, with all the stories about her family and colleagues to emphasise certain points of the lecture. As long as you follow them and do your work well, she's really fine.

Dinner with Prof. Kenna Griffin at Vil'age


Second last day of PR lectures, all of us decided to accompany Celest and wear pink. Prof. Griffin challenged her to wear pink for all the 18 days of lecture, and no doubt, she made it, except for the last day for power suits.

See, our princess is all dressed in pink, even her socks and insides are pink - full set. (Except for James who refused to change into the pink shirt Celest brought for him. Good Daryl changed into pink...)



Time for some planning again. This time, crisis management. Preparation for our press conference, again in Pines KTV. We seemed like we were having a good time huh? Well, actually, it was pretty good, except for Jolene who was totally stressed out and thought the rest of us had nothing better to do.. oops...
See, she's singing with the styrofoam microphone and trying to swallow the small mic.


Last Day of class! Press Conference! And CREA8 is ever ready.



DV Camera; fake mics from styrofoam; speaker from a straw, pom pom and funnel; make-shift company tag - All out of the hands of our dear Celest.

And I gotta praise our spokesperson, Jolene. You did a great job answering all those questions! When we were asked why we chose Jolene as our spokesperson, I sort of wanted to answer, "because she has pretty dimples," but I went ahead to say because she has the composure to deal with pressurising circumstances like such - which is true too. Celest and I will go blank if it were us, and Anais would throw the chair at "hostile reporters." Hahahaha...

Group Picture! Hugs!


Time to plunge into my advertising and public relations campaignS!

Cheers! ;)

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Clarice's Birthday! - July 4, 2007



It's long overdue, but there you go...
My face's super white here... haha.. Anyway, we managed to meet up after a long long time for our Ms. Japanese-wanabe's birthday at The Chocolate Factory. Nina brought her huge SLR, but The Chocolate Factory didn't allow photo-taking at their premises, so we could only do with a few photos. Gavin the "abang" also joined us before rushing back to camp.

Getting gifts for Rice isn't too hard? We showered rice with presents that had everything to do with Japan. Pretty kimono fabric-made bags and pouches. Even I like them too.. Heh...

Cheers!!~

CREA8 Advertising Agency

*Owner of this blog owns full copyright to the CREA8 Agency logo. Copying of the logo without permission will not be tolerated.

This is my advertising agency. Well, we're not fully functional, and operated solely for academic purposes. ( I wished we operated for monetary profit too. Haha...) But I'm proud of my group and feel fully satisfied although we did not clinch the account. I think we did pretty well. Heh.. ;D

We had a good time working together. What with a Hot Stuff, Pornstar, Hello Kitty, and MaMa in our group. And I'm remembered as Princess Fiona. Unique combination huh?

Who else prepares for their presentation in a KTV? Yes, we did.

Moreover, we operate this way:
When Jolene is stressed, she can't think.
When Celest is stressed, she loses things.
When Anais is stressed, she can't find things.
When Fiona is stressed, she gulps drinks.
Together, we're CREA8 Advertising.

Wahahahahaha...

To strengthen our corporate identity, we wore matching colors to the pitch.


Coincidentally, the combination of red and black was our professor's favourite colors.

And we looked like a team here...


Now it's time for the Public Relations module, and may I say it's pretty notorious? Oh well.. we'll see.. I'm sick... Urgh...

Cheers, anyway! :)

~ Mid-May to Mid-June Update ~

MOTHERS' DAY - May 13, 2007


MOTHERS' DAY - May 14, 2007

May 25, 2007



MINDS CAFE

EVEREST NEPALESE RESTAURANT





May 26, 2007

June 5, 2007

June 20, 2007

April Update

April Update





Things happened in the month of April, both good and bad. I think my defense mechanism is acting up and pushing back unfond memories, so I can't recall much about the month. Just the good things remain in my conscious mind, all the rest are hidden away in some corner of the sub-conscious mind. Oh well... we should always look ahead, isn't it? So, just look ahead... Hahaha... Once again, my English has gone away from me again, I'm talking rubbish now.

Anyway...Cheers! =D

Visual DNA

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A joke turned bad

It was totally uncalled for, a joke turned bad - miscommunication that brought about misunderstanding, and an extra buzzing bee thrown in to fan the flames.



It's stressful to organise any events, because you're held responsible for everything. When things go well, people don't thank you for that because assuming that things would go as planned is a thinking of the norm. Besides, that's what everyone hopes for, isn't it? But when one thing proceeds any other way but the way you planned, the whole train collapses as well. Anyone thinks we cannot understand this? Buzz off if you're ignorant, we don't need your guidance, no thanks.

Miscommunication = Misunderstanding = Irrational Emotions = Irrational Behavior = Dire Consquences

Then this song came to our minds:
"無心傷害, 你應該明白...
I never meant, I never meant to hurt you..."
(verses from Alex To's song)

So our friendship for more than a decade is that fragile? That I didn't know. I probably don't wish to know. It's upsetting enough. If there're enough reasons to remain angry even after our apologies, actions taken, remorse, and time having passed, then I believe we have sufficient reasons to be upset about the whole incident too. Please also remember to put our feelings at that point of time and all throughout the night into consideration. It certainly did not go anywhere near good.

Urgh...this is all so pointless, just so pointless. The whole incident is simply meaningless, I don't wish to say anymore, since the one who should be listening won't listen now.

We're officially forsaken for now. Our sincerity? Forgotten. Period.

Off I am to Dreamland in hope of peace and solace. -End of story-

"Three in the black"

The result for the previous module, Behavioural Science (Psychology), that I'd taken last month was just released last weekend. And I had to be informed by my classmate where and how to get my results from the OCU website. *phew

My class with our professor for Psychology

Photo Credits: Stephanie and James

The night before the paper, I'd attended Re-connect, a SP DMC graduates' gathering, thinking I had sufficient time for a final revision when I got back from the event since I'd started my revision pretty early due to the strong interest in it. But I left later than planned and the cabs refused to come, De'lites and I spent about 30 freaking minutes before we finally managed to grab a cab. Then time slipped by and the sun rose quickly, every car that roared by the road below meant the time for the morning paper was closing in, and I haven't caught even a wink. Coffee only makes you wide-awake physically; the neural messages don't fire as often so your thought processes slow down, heartbeat quickens from overworking throughout the night, and more adrenalin is produced - bringing about a fake 'high' - but I drank it anyway. Being wide-awake with a slow-processing brain is better than dozing off on the paper - I'll beat myself up real bad if I can't score for a subject I like that much, studied that passionately, and spent so much time reading up on. What's more, I had to pack my bag for HuiMin's birthday party chalet right after the paper. I thought I could faint once we assembled at HuiMin's house, but the coffee kept me in a zombie-like state. Eventually, I only zonked out at about 2am some time after the party had ended; it was the earliest I'd gone to sleep at a chalet. Hahahaha...

By far, I've gotten the results for the three modules that I've taken over the months, and they have been very satisfactory. The most recent module - Politics, Economics, America and the Future - did not excite me too much, though thank goodness we got a professor who explained the history of America to us in a very easily-understandable manner. I'd heard from a schoolmate who is in the same course but a few terms ahead of me, that she'd gotten a professor previously who expected them to get a full understanding of American history themselves. *phew* Finding an article on American issues then proceed to work on an assignment about it isn't something someone like me would put as number one on my list. I don't even keep track of local politics, how much can America's interest me? The competitive side of me wants to continue being satisfied, but procrastination tugs my legs. I hope the former wins the battle, I really do.

Well, life's been pretty good. How bad can life be when you're on a study break, even when you've got a paper to study hard for and assignments to complete? I've granted myself a week's break from studies after the lectures and tutorials ended about last week. As much as I want to indulge in the world of videos from tudou.com (a Chinese equivalent of Youtube which provides video clips with better resolution and audio quality) for the whole break, the consequences will be too much to bear if I do just that. Oh well... I'm not complaining, really.

Til then, folks!

Cheers to a new month! Happy April Fool! ;D

January 1 - March 21, 2007 Update

There're too many things that I had wanted to say but too lazy to after such a long time. It's hard waiting for photos to come in when it isn't from your camera, so... ;)

Anyway, a photo galore shall do all the talking for me..

Enjoy!

January 3, 2007

Countdown to year 2007

January 5, 2007

Dinner with De'lites at Secret Recipe

January 6, 2007

XiaoFei Aunt's Wedding

With our tortoises!

January 7, 2007

X'mas (2006) Gift exchange with V3

January 12, 2007

De'lites's Trip back to SP

January 13, 2007

Yutang's 21st Birthday at Parc Vista Clubhouse

January 20, 2007

YongYik's 21st Birthday Celebration

January 24, 2007

Nity's 21st Birthday Celebrations at NTU SCI

February 2, 2007

SoonKiat's 21st Birthday at MOS Imagine Room

February 18,19,20, 2007

Chinese New Year 2007

Mummy's Birthday Celebration

February 24 , 2007

Ng Family at River HongBao

March 2, 2007

Re-Connect 2007 ~ A DMC graduates' event

March 3, 2007

HuiMin's 21st Birthday Celebration

March 10, 2007

ChuBang's 21st Birthday Celebration

March 21, 2007

Lunch with Dr. Virginia McCombs

There were some occasions and celebration that my camera didn't come along with me or was too shy to snap, and photos from other cameras very seldom appear themselves, even after you chase after the owner for it.. so there it is -

(Photo Credits to: HuiMin, ChingChing, Nina, and Anais)

I think I might update my blog more often.. erm, no promises, though... ;D

Til Then Folks! Cheers! =D

Life is not a bed of roses...

My first post for the new year of 2007, but it's not something that will incite the release of endorphins, because we were struck with a bad news. It really came as a shock, a bad shock admist the otherwise joyous atmosphere of birthday celebrations of the 21 year olds.

Most of us weren't aware of her dad's condition, nor did she tell us anything. For a moment, I thought my eyes and brain were playing tricks on me, I had to read that one-sentence sms thrice before I was convinced of the reality. I'm quite lost as to what I can do for our friend, the only thing that I can think of, is to be ready to be by her side anytime she needs us. I guess a tight and warm hug would give her some strength to move on too. Informing the rest of our classmates is the next only little thing we could do. I'm not good with such situations, but if crying with them or offering my shoulders help, I'll be more than willing to oblige.

It is a fact that life is unpredictable, generally. No one knows what will actually happen the next second. Things might just refuse to go the way you plan. I think I'm learning more and more to be content with life as it is. Like the teaching I've learnt from Buddhism, one should learn how to 'xi fu' (appreciate and thank every little goodness in life - my interpretation). I think it should apply to everyone as this act of acknowledging and being grateful for every little goodness one receives, is something universal and regardless of religion and whatever categorizes mankind. I'm thankful for everything I have now; my family (including relatives and my two pet tortoises), my friends, everyone playing a meaningful part in my life, everything that makes life possibly positive.

Well...this sounds cliche, but like everyone says, 'life has to go on." We just have to learn to be stronger every time a wave hits us, isn't it? But while talking about it is easy, taking actions is another.

When one pillar falls, the rest will share the weight and bear the load together. That's the way it should be working. So let it start working, now.

[ Be brave, girl! I know you will try your best to, but let us be your pillars if you feel weak, alright? Don't worry, we won't give way. You know your dad loves you deep within, no right-minded parents with feelings have no love for their children. Likewise for your brothers, whether elder or younger; the kinship you share has driven love, care, and concern to the deepest roots, so much so that it isn't communicated verbally nor non-verbally, because it is to be felt, with the heart. Although the love is unspoken, I'm sure you know about it. ]

My deepest condolences, Lipeng. Your father will be looking after you and your family from above, free from physical pains. You'll promise to be strong, will you? You know we all love you, dear! -Hugs-